AMA Cincinnati

Associate Shopper Marketing Manager - Kroger, Personal Care

Cincinnati, Ohio, United States (on-site)
11 days ago


Background & Purpose of the Job

As an Associate Shopper Marketing Manager for Kroger, you'll work to extend brand strategy and activation platforms to Kroger through the development of Shopper Marketing (SM) programs that will drive profitable volume & equity of Unilever brands. You will analyze and measure all SM programs by understanding business results, projected investments and industry insights. The ability to identify business building opportunities that will help set the strategy to drive efficient and effective programming.

Who You Are & What You'll Do

  • As a member of the Grocery shopper marketing team, you'll focus on the development and execution of world-class integrated and collaborative shopper marketing plans. These events should deliver on the brand Jobs-to-be-Done as well as customers unique positioning to fit the objectives of that retailer. Programs should drive category growth, promote cross-category conversion & be profitable for both Unilever & the customer.
  • Responsible for all SM field based programs from start to finish including annual planning, writing agency briefs, customer presentations, overall agency guidance, creative reviews and program evaluation.
  • Develop strong relationships with key marketing contacts at Kroger as well as Unilever Sales team to deliver against brand/portfolio objectives.
  • Maintain timely flow of reports, program evaluations, proposals and project estimates. Provide point-of-view on appropriate spending against retailer initiated marketing initiatives.
  • Evaluate key Shopper Marketing programs 90 days post program completion. These findings/recommendations are a comprehensive view of the program performance, return on investment value, sales results and include relevant market information. These program recaps will be shared with Shopper Marketing, brand and the retailer.
  • Manage agency partners to ensure delivery on requirements outlined in briefs and that they effectively are delivering on all account management responsibilities (i.e. program & financial management).

You're a dot connector: Working on the Kroger team with great brands requires managing a diverse set of internal and external stakeholders, we need you to ensure the right dots are connected inside and outside the company (3rd parties, agency, customer, CPG's).

You love to win, and have fun doing it: Working directly with customers and brands you'll find creative solutions to continue to drive Unilever businesses in the constantly changing competitive landscape.

You're a story teller: A critical element of our plans is the art of compelling storytelling as means to educate, inspire our retailer in support of our campaigns. We need your creativity to build and deliver compelling stories.

You're a changemaker: This is an integrated role where you can fully embrace C4G and work on both short and long term strategies. You'll work on innovative solutions that will change our shopper's behavior.

You're a culture & change champion: Think differently - these are ever changing, competitive times with brands in a unique environment.

What You'll Need to Succeed

  • Undergraduate degree in Marketing, MBA a plus
  • 3-5 years' experience in development of brand business objectives and marketing strategies.
  • Demonstrated knowledge of the consumer packaged goods industry, retail channels and account specific marketing
  • Strong communication & influencing skills
  • Understanding of promotional tactics, process flow, execution and fulfillment processes.
    Proficient in Excel and PowerPoint.
  • Experience in digital marketing and understanding of consumer behavior in this space
  • Creative thinking to approach things differently than historical plan
  • Strong communication and influencing skills
  • Attention to detail, planning and preparation.
  • Highly organized; able to multi task and communicate with numerous touch points
  • Lead role in identifying and presenting new opportunities to Customer Development, Marketing and our customers
  • Ability to fully collaborate with Shopper Marketing and Customer Development teams, and with Retailer; is driven to achieve mutual objectives as one collective team

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

For office-based, Research & Development, and remote positions, proof of COVID-19 vaccination is required to be eligible for employment. Religious and/or medical accommodations will be considered on a case-by-case basis.

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please seeEqual Employment Opportunity Posters

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

Job Information

  • Job ID: 66845023
  • Workplace Type: On-Site
  • Location:
    Cincinnati, Ohio, United States
  • Company Name For Job: Unilever
  • Position Title: Associate Shopper Marketing Manager - Kroger, Personal Care
  • Job Function: Other

Please refer to the company's website or job descriptions to learn more about them.

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